WiseOptIn: A Chrome Extension for Informed Consent

In today's digital landscape, website services often collect user data without clear disclosure. WiseOptIn is a Chrome extension designed to empower users by ensuring transparent and informed consent before engaging with website services.

Key Features

• Clear Service Identification: Detects and displays all third-party services operating on visited websites
• Consent Management: Provides granular control over which services can access your data
• Privacy Summaries: Offers simplified explanations of complex privacy policies
• Real-time Monitoring: Alerts users when new services attempt to track activity

How It Works

When you visit a website, WiseOptIn scans for embedded services like analytics trackers, advertising networks, and social media widgets. The extension then presents these findings in an easy-to-understand dashboard, allowing you to:

1. Review each service's data collection practices
2. Understand the purpose of data collection
3. Choose to allow or block specific services
4. Save preferences for future visits

Benefits for Users

Unlike traditional cookie consent banners that offer limited control, WiseOptIn provides:

• True transparency about who accesses your data
• The ability to make informed decisions about privacy
• Reduced exposure to unwanted tracking
• Simplified privacy management across all websites

Technical Implementation

WiseOptIn operates through a combination of service fingerprinting and machine learning algorithms. It maintains an updated database of known web services and their privacy implications. The extension works locally in your browser, ensuring your preferences and browsing data never leave your device.

Available now in the Chrome Web Store, WiseOptIn represents a significant step toward restoring user control in an era of pervasive data collection.