Persado Connect: Automation Tools for Deploying Experiments to ESPs

Persado Connect is a powerful automation platform designed to streamline the deployment of Persado experiments to Email Service Providers (ESPs). By leveraging advanced AI-driven language optimization, Persado helps marketers create high-performing messaging, while Connect ensures seamless integration with your existing email workflows.

Key Features

• Automated Experiment Deployment: Eliminate manual processes by automatically pushing Persado-generated variants to your ESP.
• Cross-Platform Compatibility: Works with major ESPs including Salesforce Marketing Cloud, Braze, and HubSpot.
• Real-Time Performance Tracking: Monitor experiment results directly within your ESP dashboard.
• Version Control: Maintain a clear audit trail of all deployed message variations.

How It Works

The platform operates through a simple three-step process:

1. Persado's AI generates optimized message variants based on your campaign goals.
2. Connect automatically formats and deploys these variants to your ESP as A/B test segments.
3. Performance data flows back to Persado for continuous learning and improvement.

Benefits for Marketing Teams

Persado Connect transforms email marketing operations by:

• Reducing deployment time from hours to minutes
• Minimizing human error in variant setup
• Enabling rapid iteration based on real-time data
• Providing enterprise-grade security for sensitive customer data

For organizations running large-scale email programs, Persado Connect represents a significant leap forward in marketing technology integration. The platform bridges the gap between AI-powered content creation and execution, allowing teams to focus on strategy while automation handles the technical implementation.