Outset: The AI-Moderated Research Platform

In today's fast-paced business environment, companies need actionable insights quickly without sacrificing depth. Outset bridges this gap by combining qualitative research depth with the speed and scalability of surveys—all moderated by artificial intelligence.

Why Outset Stands Out

Traditional research methods often force businesses to choose between rich qualitative data or large-scale quantitative results. Outset eliminates this compromise by offering:

• AI-powered moderation that analyzes open-ended responses in real-time
• Automated follow-up questions that probe deeper based on participant responses
• Natural language processing that identifies themes and sentiment at scale
• Rapid turnaround with typical studies completed in days rather than weeks

How It Works

The platform guides participants through dynamic conversations that adapt based on their responses. Unlike static surveys, Outset's AI:

• Recognizes when respondents provide interesting or unexpected answers
• Automatically asks relevant follow-up questions to uncover deeper insights
• Clusters similar responses to identify patterns across thousands of participants

Business Applications

Outset's unique approach delivers value across multiple business functions:

• Product Development: Understand unmet customer needs through authentic conversations
• Marketing: Test messaging and creative concepts with rapid feedback loops
• Customer Experience: Identify pain points and improvement opportunities at scale
• Employee Research: Gather honest feedback while maintaining anonymity

By combining human insights with AI efficiency, Outset helps organizations make confident decisions faster than traditional research methods allow. The platform delivers the nuance of focus groups with the statistical power of large surveys—a combination previously unavailable to most businesses.

As AI continues to transform market research, Outset represents the next evolution: technology that doesn't replace human insight, but enhances our ability to capture and understand it at scale.

Outset: The AI-Powered Research Platform for Faster Business Decisions

In today's fast-moving business environment, companies need research solutions that combine the depth of qualitative insights with the speed and scale of quantitative surveys. Outset delivers exactly that - an AI-moderated platform designed to accelerate your decision-making process.

Key Features

• AI-Powered Moderation: Our platform uses advanced artificial intelligence to facilitate and analyze research sessions in real-time
• Qualitative Depth: Capture rich, nuanced insights through conversational interfaces and open-ended responses
• Survey Speed: Deploy research studies quickly with our intuitive interface and automated processes
• Enterprise Scale: Conduct research across large populations while maintaining individual response quality

How Outset Transforms Research

Traditional research methods often force businesses to choose between depth and speed. Focus groups provide rich insights but take weeks to organize and analyze. Surveys deliver quick results but lack contextual understanding. Outset bridges this gap by combining the best of both approaches.

Our AI moderator engages participants in natural conversations, probing for deeper responses when needed while maintaining the structured approach of traditional surveys. This creates a more engaging experience for participants and richer data for researchers.

Business Applications

• Product concept testing with real-time sentiment analysis
• Customer experience mapping across multiple touchpoints
• Brand perception studies with automated theme detection
• Employee engagement surveys with follow-up questioning

By reducing the time from question to insight, Outset helps organizations stay agile in competitive markets. Decision-makers get comprehensive understanding faster, enabling them to respond to opportunities and challenges with confidence.

Whether you're validating a new product idea, understanding customer pain points, or tracking brand health, Outset provides the research intelligence you need - when you need it.